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Company
Info:
Company Profile
About Apex Digital Inc.
Headquartered in Walnut, California, Apex Digital Inc. is one of the country’s leading providers and marketers of consumer electronics such as DVD home entertainment players, LCD televisions and portable media devices. Apex Digital has been recognized as one of the fastest growing companies in consumer electronics history. Founded in 1997 by David Ji and Ancle Hsu, privately held Apex Digital, Inc.’s products are now carried in over 20,000 retail outlets nationwide.
Fueling this aggressive growth is the pioneering leadership of Apex Digital in DVD and television technology as well as its focus on providing the consumer with the best price performance in the industry. Since its founding, Apex Digital has been a premier price and performance leader in the consumer electronics industry. The succession of state-of-the-art products, first introduced in 1999 has powered the rapid growth of the company.
When it comes to video players, coupling technologies such as DivX technology, MP3 playback and Kodak Picture CD display (all innovations integrated into the products of Apex Digital) showed consumers that quality and affordability were not mutually exclusive.
The extent of Apex Digital’s quality and market penetration was further attested to in 2002 when the company was honored by the Monte Jade Science and Technology Association and the California State Legislature. Moreover, Apex Digital’s ability to offer state-of-the-art technology at affordable prices… the hallmark of its worldwide marketing efforts… has resulted in its founders being named by Time Magazine as two of the top fifteen Global Influentials for 2002.
For co-founders, David Ji and Ancle Hsu, Chief Operating Officer and acting CEO, the accolades are welcome; however, they continually encourage their employee associates to re-affirm these award-winning ways and not rest on yesterday’s successes. “We have a mission and a vision,” says Hsu. “Our mission is to continually pursue product innovation, customer satisfaction and operational excellence.”
From the beginning, Apex Digital has embraced a total value philosophy, in which lower product cost does not compromise quality or superior customer relations. The company not only responds rapidly to customer needs, but it also carefully listens to consumers to better anticipate their future requirements.
The products driving the company’s dynamic growth in high performance technology include:
High Definition LCD panel televisions
Full and Mid-Size Console DVD Players
TFT LCD Screen Portable DVD Players
E2go series of portable media players
Growth is driven not only by demand, but also by the introduction of new technologies setting in motion a new revolution in digital information. The Apex Digital, Inc. business model is the bridge between the present and future with new technologies that are reliable, affordable and quick to market. With this philosophy, Apex Digital is poised to become a leading global brand for consumer electronics technologies and products. The company is moving aggressively ahead and further securing its already well-established leadership role in consumer electronics technology.
Key executives:
David Ji, Chairman
M. Jeannie Vogler, VP of Global Sales & Marketing
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